SEO Intelligence
Every month, SEO Intelligence reads your Google Search Console data, works out what changed, and tells you in plain English what to fix first. No jargon, and every number can be traced back to the data it came from.
Overview
Search Console already knows how people find you on Google. What it does not do is tell you what to do about it. This service does that part:
- Pulls your search data every month and keeps a dated history of it.
- Compares this month against last month and finds what genuinely moved.
- Ranks the findings by how many clicks are realistically at stake.
- Explains each one in ordinary language and says what to change.
- Turns anything you agree with into a task for whoever does the work.
Connect your Google account
Go to SEO Intelligence → Settings and choose Connect Google. You will be asked to allow read-only access to your Search Console data, and nothing else.
Leave every permission ticked on the Google screen. If the Search Console permission is unticked, the connection is refused and you will be asked to try again, because without it there is nothing to read.
You can connect several Google accounts. That is useful when different websites sit under different accounts.
Add a website
On SEO Intelligence → Websites, choose Add a website. Pick the Google account, then pick the website from the list. The list comes straight from Search Console, so it only ever shows properties that account can actually open.
You do not type the address yourself. It comes from the property you chose, so the two can never disagree. A website you already track is shown in the list but cannot be picked twice.
Your first 16 months
Adding a website starts an import of the last 16 months, which is as far back as Google keeps this data. It runs in the background and takes a few minutes.
This matters more than it sounds. Several kinds of advice, such as spotting a page that has been quietly losing traffic, need several months of history before they can say anything at all. With only one month loaded, the first report will look thin.
The monthly analysis
Open a website and choose Run analysis. It reads the month, compares it against the month before, and produces two lists:
- What to do, the actions worth taking, most valuable first.
- Everything found, every observation behind those actions, with the figures.
Search Console data settles for about three days after each day ends, so a month can only be analysed once it has finished and had a few days to settle.
What to do next
Each recommendation carries two things worth reading before anything else:
- Clicks at stake, roughly how many extra visits a month this is worth if you fix it.
- Effort, whether this is a quick win, some work, or a bigger job.
Together those tell you what to do on a Tuesday afternoon and what to plan properly. The list is already ordered so the best use of your time is at the top.
You can Accept anything you agree with or Dismiss anything that does not apply to you. Dismissing keeps the record but drops it out of the way.
The kinds of advice
| What you will see | What it means |
|---|---|
| Rewrite the title and description | You already rank well for this page, but people are not clicking. The ranking is fine, so the wording people see in Google is the problem. |
| Push this onto page one | This is close to the first page. A modest improvement is likely to get it there. |
| Refresh this page | It has been losing traffic steadily for months. The content has gone stale rather than broken. |
| Decide which page should own this search | Several of your pages compete for the same search and split the attention between them. |
| Build on what is working | Something here improved. Worth understanding why, then doing the same elsewhere. |
| Investigate the drop | Something fell further than normal month-to-month movement explains. |
Turning advice into work
Any recommendation can become a real piece of work. Choose Create a task on the card, or tick several and create them together.
The request goes to AI Review first, where somebody approves it. Once approved, the tasks appear in Tasks and can be given to whoever does the work. Nothing is created behind your back.
A recommendation that already has a task waiting shows as Awaiting approval and cannot be sent twice, so clicking again by mistake costs nothing.
Sharing the report
Choose Publish report to turn the month into a written summary. It goes through AI Review in the same way, and once approved it is saved to your Knowledge Hub, where anyone with access can read it and the chatbot can answer questions from it.
Why the keyword numbers look small
You will usually see far fewer keywords than pages. That is Google, not a limit here.
Google hides the search wording when too few people searched it, to protect their privacy. You still get the page and the visit; you simply do not get told what was typed. On a smaller website this hides most searches, because each individual one is rare.
Your page numbers are complete. If a website is ever large enough that some very low-traffic rows had to be left out, the report says so on the page rather than quietly rounding down.
How many websites you can track
Your plan sets how many websites you can track at once. Removing one frees the slot immediately. Connecting more Google accounts does not change the number.
See Billing and plans for what your plan includes.
Who can do what
| Permission | What it allows |
|---|---|
| View | See the websites, the analyses and the recommendations. |
| Manage websites | Add and remove websites, and choose which Search Console property each one uses. |
| Manage connections | Connect and disconnect Google accounts. |
| Run analysis | Start a monthly analysis and import history. |
| Manage recommendations | Accept, dismiss and turn recommendations into tasks. |
| Export | Publish the report to the Knowledge Hub. |
| Delete | Remove websites and past analyses. |
Set these per role under Members & Access → Roles. See Account and access.