SEO Intelligence: every page explained

A plain-English tour of every item in the SEO Intelligence menu: what each page is for, what every tab shows, and what every column means. No SEO knowledge needed.

How to read this page

The SEO Intelligence menu has fourteen items. Each one has its own section below, in the same order as the menu. Inside each section you will find:

What it is for, in one sentence.
Each tab, and a table of its columns: what the column means and what to do about it.
When it fills in, so an empty page never leaves you guessing.

If you are new to search, start with the four words to know: impressions, clicks, position and CTR.

Where the numbers come from

Every number in SEO Intelligence is one of four kinds. Knowing which kind you are looking at tells you how much to trust it.

Kind	What it means	Examples
From Google	Copied exactly from your Google Search Console. These are facts.	Impressions, clicks, position, which of your pages Google showed, how you appeared in results, speed from real visitors.
Worked out by fixed rules	SoftSolz calculates it from the facts with a rule that never changes. Same data in, same answer out.	Trend, the coloured tags, topics, scores, "Covered", the Health score.
Estimates	A sensible guess from a standard table, clearly labelled as an estimate.	"Clicks to win" (uses how often people usually click each position), "What they want" when it says Likely.
Written by AI	Only ever words, never numbers. The AI is given the real figures and told never to invent one. It uses AI credits.	The explanations in a monthly report, a brief's outline, "How to improve" suggestions, wording fixes for your code.

Google hides very rare searches to protect people's privacy, so the searches listed never add up to your website's total. That is Google, not a gap in SoftSolz. More on this.

When things fill in

Most empty pages simply mean a step has not run yet. This table shows what fills what.

What runs	When	What it fills
Add a website (imports history)	Once, when you add it. Takes a few minutes.	Performance, Keywords (searches and topics), Content gaps, page scores, and the Growth board from your latest report.
Import history button	Whenever you press it, on a website's page.	The same as above, for up to 16 past months. Safe to repeat.
Check for new data	Daily by default (you can choose weekly or monthly).	The Performance charts for the month in progress.
Monthly report	Automatically about 3 days after each month ends, or when you press Create report.	Monthly reports, the Growth board, alerts, topics.
Read my website (Links page)	When you press it, or weekly or monthly if you switch that on.	On page, AI search readiness, Internal links, "Covered" on Content, and the Technical comparison.
Check again (Technical page)	When you press it.	Sitemaps, redirects and the Indexing comparison.
Refresh speed (Technical page)	When you press it. Runs in the background for a few minutes.	The Speed tab.
Regroup searches (Keywords page)	When you press it.	Sorts new searches by what people want, and rebuilds the topics.
Nightly checks	Every night, on their own.	Link checks, Health scores, conversion counts, experiment results and alerts.

A website added before these pages existed catches up by itself: SoftSolz imports its history in the background, then fills every page. You can speed this up by pressing Import history on the website's page.

Growth

What it is for: one ranked to-do list of what will earn you more search traffic, pulled together from everything SoftSolz knows about your website. It is the first page you see.

The three cards at the top

Card	What it means
Things to do	How many items are waiting or in progress.
Clicks to win	Roughly how many extra clicks a month you would earn if every item were done. It is an estimate, and it leaves out drops, because a drop is clicks already lost rather than clicks to win.
Already working	Gains the latest report found: pages or searches earning noticeably more clicks. Good news, nothing to do.

What changed

A short list of alerts that appears only when something needs your attention. SoftSolz checks every night. Each alert has a badge: Urgent, Worth a look, Minor or Good to know. Press the cross to dismiss one; it comes back only if it gets worse.

Alert	When it appears
Clicks are down N% in the last 7 days compared with the 4 weeks before	Your last 7 days of Google data are well below what the 4 weeks before would predict. It is measured on the newest days Google has published, so the normal 2 to 3 day delay never looks like a drop.
N new opportunities worth about X clicks	Several new items appeared in one area of the board.
N links to your website disappeared	At least 3 links from other websites were found gone in the last 30 days.

An alert closes itself when the problem clears.

The tabs: To do, Already working, Closed

To do: items waiting or started. This is where you work.
Already working: the gains, so you can see what went right.
Closed: items you marked as worked, did not work, or not worth it, and items no report has raised for a while.

Under the tabs, the area buttons (Everything, Content, Keywords, Internal links, Backlinks) filter the list. Each shows how many items are in it. The list shows 50 at a time; press Show more for the rest.

Columns

Column	What it means	What to do
What to do	The action, with its area and how much work it is: Quick win, Some work or Bigger job. "Still true after N reports" means it keeps coming up.	Start with quick wins near the top.
Score	0 to 100. How worth doing it is, all things considered. Higher means do it sooner.	Open the item to see why.
Clicks	Extra clicks a month if you fix it. For a drop it says clicks lost; for link fixes it is marked as an estimate.
Status	To do, In progress, It worked, Did not work, Dismissed, or No longer showing.	Update it as you go so the board stays honest.

Opening an item

Click any row. The window shows:

Why it is ranked here: every part of the score, with its real figures. The parts are: clicks on the table, how much it is searched for, how close you already are, which way demand is going, room to improve the page, and what a click is worth. Any part SoftSolz had to assume is marked assumed. Under "Then adjusted for" you see the effort (a quick win counts for more), how sure SoftSolz is (more data means more confidence), and whether competitors you track cover the topic.
How long this has been true: when it first and last appeared, and its history month by month.
Buttons: Start it, It worked, Did not work, Not worth it. The last three close the item for good.

"What a click is worth" uses your own results when you switch them on under Measure → Conversions. A page that brings in enquiries then outranks a page that only brings visitors.

The kinds of action

Action	What it means
Rewrite the title and description	Google shows the page well, but people are not clicking. Change the wording they see in Google.
Push these searches onto page one	You are close to the first page. A modest improvement is likely to get you there.
Refresh the page content	The page has been slowly losing visitors for months.
Rework the page so it can compete	Google shows the page for searches it barely answers.
Pick one page to rank for a search	Several of your pages compete for the same search and split the attention.
Cover a topic people are searching for more	Interest in a topic is growing.
Give a buying search a page that sells	People ready to buy are landing on a blog or guide page.
Link to this page from your own pages	A page earns visitors but few of your pages link to it.
Fix links that lead nowhere	Links on your site, or from other websites, point at pages that no longer exist.
Chase up a link that disappeared	Another website removed its link to you.
Work out why this dropped	Something fell further than normal ups and downs explain.
Build on what is working	Something improved. Worth understanding why, then repeating it.

Empty? "Nothing waiting" means no report has run yet, or everything is done. Go to Websites, open your website and press Create report.

Websites

What it is for: the websites you track, and adding a new one.

Column	What it means
Website	Its name, with the address underneath.
Search Console	Connected: working. Needs reconnecting: the Google account behind it was disconnected or stopped working; reconnect it in Settings, then choose the property again on the website's page. Not connected: no Search Console property chosen yet.
Who can see it	Only me, Whole team, or Specific people. "Added by" shows when someone else added it.
Added	The date it was added.
Actions	Open the website's page, Sharing (only the person who added it or a super admin), and Remove (the bin), which asks first. Removing hides the website and its reports; adding it again starts fresh.

Add a website

Pick the Google account you connected in Settings.
Pick the website from that account's Search Console list. "Whole domain" covers every subdomain; "This address only" covers one address.
Choose how much history to import: 3, 6, 12 or 16 months (16 is the most Google keeps, and the default).
Choose who can see it.

The import runs in the background and takes a few minutes. Your plan sets how many websites you can track.

A website's own page

What it is for: one website's Google connection, how often it checks for new data, and its monthly reports. Open it from Websites. The SEO menu stays on the left, with Websites highlighted.

Buttons at the top

Back returns to Websites.
Import history: pull up to 16 past months from Google. Months you already have are refreshed, never duplicated.
Create report: analyse the latest finished month.

Both appear only when the Google account is connected and working.

The Search Console card

Part	What it means
Status	Connected, Needs reconnecting, or Not connected (as on Websites).
Check for new data	How often the current month's figures are refreshed: Every day (the default), Every week or Every month. It does not change when monthly reports are made.
Last checked	When the figures were last refreshed.
Change Search Console property	Point the website at a different property, or at the same property through a reconnected Google account.

The reports table

Column	What it means
Month	The month the report covers.
Status	Waiting to start, Reading Search Console, Working out what changed, Writing the explanations, Ready, or Did not finish.
Needs action	How many things to do the report found. Wins are not counted here.
Findings	How many individual observations were made.
Created	When the report was made.
Open	Opens the report.

Performance

What it is for: how your website does in Google search over any period you choose. Everything here comes straight from Google.

At the top: the website picker (when you have more than one), and a date range: 7 days, 28 days, 3 months, 6 months, 12 months, All, or Custom.

Overview tab

Card	What it means
Clicks	People who came to your website from Google.
Impressions	Times your website appeared in Google's results.
Average position	Where you usually appeared. 1 is the top; lower is better.
CTR	The share of impressions that became a click.

Under each card, a change figure such as "+120 vs the 28 days before" compares with the same number of days just before. It is left out when there is not enough earlier history for a fair comparison. Three charts show clicks, impressions and position over time. The position chart is drawn with position 1 at the top, so a line going up always means you are ranking better.

Searches you want to win tab

Type the wording a customer would put into Google and press Track. Each tracked search is followed month by month.

Column	What it means
Search	The wording you track.
Where you rank	Your average position in the latest month Google showed you for it, with that month. Not seen: Google did not show your website for it in any imported month. No data yet: no finished month has been imported yet.
Since it was last seen	Places better or worse than the previous month it was seen, with that month named.
Best so far	The best position it reached, and in how many months with data it was seen.
How to improve	AI suggestions for this search, from its real figures. Writing new ones uses AI credits; opening saved ones is free.

Pages and queries tab

Page and search detail arrives once a month has finished, so this tab covers whole months. A short range inside the current month says so.

Part	What it means
Where your pages stand	How many pages appeared in Google that month, in four groups. Ranking well: position 20 or better with at least 50 impressions. Seen but buried: position 21 to 60. Out of reach: below 60. Too quiet to judge: under 50 impressions (20 for small websites).
Hidden queries	The share of impressions from searches Google does not name. "Up to" means part of the data could not be imported, so the real share is lower.
What the latest report found	How many of each kind of finding your latest monthly report made.
Top pages / Top queries	The 10 busiest, with clicks, impressions, position and CTR. "your name" marks searches that include your brand.

Keywords

What it is for: the searches your website appears for, and the topics they group into.

Regroup searches sorts any new searches by what people want and rebuilds the topics, in the background. The button reads "Regrouping..." while it works and tells you when it is done. Corrections you made by hand are always kept.

Searches tab

Figures are for the latest finished month, named above the list.

Group	Rule	What to do
Within reach	Average position 4 to 30, with at least 20 impressions. Already visible, so a push could lift it to the top of page one.	Your quickest wins: improve the page a little.
Rising	Google showed you at least 1.5 times as often as the monthly average of the three months before, with at least 20 impressions.	Growing interest; worth improving the page.
Seen, never clicked	Shown at least 20 times, no clicks.	Rewrite the page's title and description.
A question	Phrased as a question.	Answer it directly, for example as a heading.
New	First seen in the last 60 days.	Mostly for information.
Falling	Shown half as often or less than the earlier monthly average, which was at least 20.	Check whether the page changed or a competitor overtook you.

Column	What it means
Search	The search, with its group tags.
What they want	Looking for you (your name or account pages), Ready to buy (price, book, quote...), Comparing options (best, vs, review...), Learning (how to, what is...). A grey Likely badge means it is a best guess from the wording. Use Change to correct it; your choice is kept.
Impressions / Clicks / Position	That month, from Google. Each search is counted once, even when several of your pages appeared for it.
Trend	Up or down against the monthly average of the three months before. A month with no impressions counts as zero. "No earlier data" means there is nothing to compare with.
Clicks to win	Extra clicks a month if it reached position 8, from a standard table of how often people click each position. An estimate.

Topics tab

Searches that mean the same thing are grouped into one topic. One topic is one page you should own.

Column	What it means	What to do
Topic	Its name and how many searches it holds.
What they want	The main aim across its searches.
Impressions / Clicks / Position	For the whole topic that month.	High impressions with a position above 10 means a page worth improving.
Your pages	How many of your pages Google showed for it.	A high number means your pages compete with each other. Pick one main page and link the others to it.
Page taking the clicks	The page with the most clicks. "No clicks yet, most shown: /page" when nobody clicked.

Open a topic to see its searches and the pages Google showed for it.

Content

What it is for: topics people search for that your pages do not answer well, and planning what to write.

Gaps tab

Column	What it means
Topic	The topic, with a tag and the page Google shows for it. No page yet: Google showed none of your pages. Not read yet: a page shows up but SoftSolz has not read it; use Read my website on the Links page. Page needs work: that page covers less than 40 of 100. Page could be better: it covers 40 to 74.
Times shown	How often Google showed you for the topic.
Covered	Out of 100: how many of the topic's searches your page actually mentions in its title, headings and opening text. It is a floor, not a verdict.
Clicks on the table	Extra clicks a month if the topic reached position 8. An estimate.
Write a brief	SoftSolz writes an outline from your own searches. Uses AI credits.
Add to roadmap	Puts the topic on your writing plan.

Briefs tab

A brief is a to-do sheet for one page. Click a row to open it: the summary, the suggested address, the searches it is for, questions to answer, the outline, internal links to add and structured data to add. Change its status as the work moves: Draft, Approved, In progress, Published or Discarded. Written by says whether SoftSolz or a connected AI app wrote it.

Roadmap tab

The order you plan to write things in. Each item has a status (Planned, In progress, Done, Dropped), the status of its brief, and the date added. Use Open brief or Remove (asks first).

Technical

What it is for: whether Google can find, read and load your pages. SoftSolz compares three lists: your sitemap (the pages you tell Google about), the pages it read on your website, and the pages Google showed.

Check again re-reads your sitemaps and compares the three lists. It summarises what it found when it finishes.

The four cards

Card	What it means
Nothing to do	Pages where no check found a problem.
Missing from the sitemap	Pages on your website that work but are not in any sitemap. Add them.
Never shown in Google	Live pages Google has not shown once in 90 days, first seen more than 45 days ago.
Redirects to fix	Addresses that take two or more hops, loop, leave your website, or end on an error.

Click a card to see those pages.

Indexing tab

Every page with a problem, busiest first. Use the group picker to see one kind. "Last compared" says when Check again last ran.

What we found	What it means	What to do
In your sitemap but the page is gone	Listed, but the page answers with an error.	Fix the page or remove it from the sitemap.
In your sitemap but asking not to be indexed	Listed, but the page tells Google to leave it out.	Unlist it, or remove the "noindex".
In your sitemap but pointing at another page	Its canonical tag names a different address.	List the preferred address instead.
In your sitemap, not read yet	SoftSolz has not read it.	Use Read my website on the Links page.
On your site but missing from the sitemap	A working page Google is not told about.	Add it to the sitemap.
Shown in Google, not found when we read your site	Google showed it, but no link on your website led to it.	Check it still exists and link to it.
Published but never shown in Google	See the card above.	Improve the page or its links, or remove it.

The Shown in Google (90 days) column is how many times Google showed that page recently.

Sitemap tab

Column	What it means
Sitemap	The sitemap file's address.
Pages listed	How many pages it lists. "Points to other sitemaps" marks an index file. A red badge means it could not be opened, is empty, or is not a sitemap.
Last read	When Check again last read it.

Redirects tab

Column	What it means
Starts at	The address someone clicks.
Type	Redirect (the visitor is sent elsewhere) or Points to another page (a canonical tag names another address).
Hops	How many steps before arriving.
Ends at	Where it lands.
Problem	Loops back on itself, Leaves your website, Ends on an error, Takes N hops, or None.

Differences of only a trailing slash, "www" or "http" are ignored, so they never show as redirects.

Speed tab

How fast your pages loaded for real visitors in Chrome over the last 28 days, from Google. Refresh speed asks Google in the background; the figures update within a few minutes.

Column	What it means	Good
Page	"Whole website" or one page, on Phone or Desktop.
Loads in	Time until the main content appears.	2.5 s or less
Responds in	Delay after a tap or click.	200 ms or less
Layout shift	How much the page jumps while loading.	0.1 or less
Verdict	Good, Needs work, Not enough data, Too few visitors to measure, or Could not be read from Google.

"Too few visitors to measure" is Google's honest answer for a quieter website. It is neither a pass nor a fail, and fills in as your traffic grows.

On page

What it is for: how well each page is built: titles, descriptions, headings, images and the hidden labels Google reads. Needs Read my website first.

Issues tab

One row per problem, with how much it matters (High, Medium, Low) and how many pages have it. Click a row, or See pages, to list them, with what each page says now.

Problem	Rule	Matters
No title	The page has no title.	High
Title too short / too long	Under 25 or over 65 characters.	Low
No description	No description (the grey text under your link in Google).	Medium
Description too short / too long	Under 70 or over 160 characters.	Low
No main heading / More than one	No H1, or more than one.	Medium / Low
Images with no description	At least 20% of images have no alt text.	Medium from 50%, else Low
Video with no markup	A video without video markup.	Low
Structured data could be added	None of the hidden labels that suit this kind of page. Any one is enough: an article needs Article, BlogPosting or NewsArticle; a home page Organization or WebSite; a product page Product or Service.	Low

How you appear tab

The special result types Google showed your pages as (FAQ dropdowns, review stars, video and so on), with clicks, times shown and position, for the month you pick. Real Google data. A Google Discover card shows pages that appeared in the Google app's article feed.

AI search readiness tab

How easy each page is for AI tools such as ChatGPT to read and quote, out of 100. Cards show the average, how many pages were scored and how many are under 50. The table lists the lowest-scoring pages, with their Weakest part.

Part	Points	Full marks when
Opening answer	18	The page opens with a short, direct answer.
Question headings	14	About half the subheadings are questions.
Structured data	14	FAQ, HowTo, Article, Product or Q&A markup.
Lists and tables	10	4 or more.
Clear subject	10	The main search words are in both the title and the main heading.
Date on the page	8	Published or updated within the last year.
Author	8	A named author or organisation.
Readable by search engines	8	Loads, is not hidden, and is mostly text.
Short paragraphs	5	Paragraphs under about 600 characters.
Links from your own pages	5	3 or more of your pages link to it.

This measures your page only. Nobody can see whether an AI answer actually used it.

Internal links tab

Pages that earn clicks from Google but get few links from the rest of your website.

Column	What it means
Page that needs more links	The page to help.
Pages linking to it	How many of your pages link to it now.
Link to it from	Up to 3 of your strongest pages that do not link to it yet. Add a link from these.
Why	For example, "Earns 140 clicks from Google in the last 90 days, but only 2 of your pages link to it."

Competitors

What it is for: the topics your competitors publish on that you do not, read from their public pages. SoftSolz never sees their traffic or rankings, so it never reports them.

Only the member who added the website, or a super admin, can add, pause or remove competitors. Everyone else with access sees the list and a note saying so.

The competitor list

Column	What it means
Website	Their address and your name for them. A warning appears if their site asked not to be read, did not answer, or had no readable pages.
Status	Comparing, or Paused (left out of the gaps without deleting anything).
Pages read	How many of their pages were read, or "Not read yet".
Last read	When their pages were last read.
Actions	Read pages reads their public pages (up to 200, respecting their robots.txt). Pause / Resume. Remove (asks first).

The gaps

Gap	What it means	What to do
You have no page	They cover a topic your own searches show demand for, and you do not.	Write a page.
Their page is deeper	Their page on it is at least twice as long as yours.	Expand yours.
Missing structured data	Their page carries hidden labels yours does not.	Add them.

Empty gaps usually mean a step is missing: read your own website first (Links → Read my website), read their pages, or wait for your topics to be built.

Measure

What it is for: whether your SEO work actually paid off.

Experiments tab

Test a change the fair way: change some pages, leave similar ones alone, and compare. SoftSolz picks the comparison pages for you, matched by kind of page and by traffic.

New experiment: give it a name and what you expect to happen, pick the pages you are changing, and press Start. It checks you have enough comparison pages first (at least 3 for each page you change). Your plan sets how many pages you can include.

Column	What it means
Change	The name, what you expect, and its status: Not started, Running, Measuring, Finished or Stopped.
Started	The day the pages were added.
Result	It worked, It went the other way, No difference, or Not enough to say with the reason. A first result needs at least 21 days.
Extra clicks per page	How many more clicks each changed page got over the run, beyond what the comparison pages did.
Could be chance	How likely the difference is just luck. Under 10% counts as a real result.
Actions	Add pages, Measure now, Stop (asks first, keeps any result).

Running experiments are checked every night, with Google's daily clicks for their pages.

Health tab

A monthly report card for your website, 0 to 100, across five areas. Areas without data are left out, and the score says how many areas it is based on.

Column	What it means
Month	The month scored. "Clicks and links only" marks months scored after they ended.
Score	The weighted average: visibility 30%, content 20%, technical 20%, links 15%, AI readiness 15%.
Visibility	Clicks compared with the month before. 60 means no change; higher means more clicks, lower means fewer. On a quiet website a change of a few clicks moves it only a little, so one good or bad week cannot swing the score from 0 to 100.
Content	How well your pages cover the searches they appear for. Needs Read my website.
Technical	The share of pages with no indexing problem. Fills after Check again on the Technical page.
Links	How many different websites link to you: 1 is about 15, 10 is about 52, 100 or more is 100.
AI readiness	The average AI search readiness score.
Built from	The counts behind the month, such as clicks and pages read.

Conversions tab

Tell SoftSolz what counts as a win for your business, so pages are ranked by the business they bring, not only by visitors.

Column	What it means
Result	Form submissions, Newsletter signups, Blog subscribers, Chat conversations, Leads, or Deals won. "Not installed" if you do not use that service.
Count as a result	Switch it on to count it. SoftSolz then remembers which page each person arrived on.
Value of one	What one result is worth to you, in your workspace currency. A rough guess is fine: what a customer is worth times how many enquiries become customers. Won deals use their real value.
Counted	How many this month and last month, and when they were last counted (every night).

Only services that record the page a person arrived on are listed. Bookings and payments do not record it, so they are left out rather than credited to the wrong page. Only the member who added the website, or a super admin, can change these settings.

Monthly reports

What it is for: every monthly report across your websites, newest first. A report explains what changed in Google for one month and what to do about it.

Column	What it means
Website / Month	Which website and month.
Status	Waiting to start, Reading Search Console, Working out what changed, Writing the explanations, Ready, or Did not finish.
Needs action	How many things to do, not counting wins.
Findings	How many observations were made.
Created	When it was made.
Actions	Open, and Download a PDF (without anything your team dismissed).

Inside a report

What to do lists the actions, most valuable first; the top 5 show first. Each card shows the clicks at stake (to win, lost or gained), how much work it is, the figures behind it and the suggested action. Tick to accept, cross to dismiss, or Create a task (it goes to AI Review first). Gains appear separately under What went well.

The data behind it lists every observation with its page or search, what the analysis saw, how much it matters (High, Medium, Low, Info), and its clicks, impressions, position and change. The short explanation under each is written by AI, or by your connected AI app, which is labelled.

At the top: Download PDF, Download for developers (a page-by-page list of exact changes) and Publish report (to your Knowledge Hub, after AI Review).

Links

What it is for: the links that point at your website from other websites (backlinks), the links between your own pages (internal links), websites that name you without linking, and the websites you would like a link from. It is also where SoftSolz reads your website, which fills several other pages.

Buttons at the top

A website picker, when you track more than one website.
Import: bring in a links file from Google Search Console or Bing Webmaster Tools.
Add a link: record a link you know about. The linking page must be on another website, and the page it points at must be on yours.
Settings: how often your website is read, what people call you, and how many pages to read.
Export: download the list as a spreadsheet (CSV).
Download disavow file: appears once you have disavowed at least one link. This is the file you upload to Google to ask it to ignore those links.

What needs you

A bar at the top lists anything worth a look. Click an item to open the right tab, already filtered. With nothing to show it reads "Nothing needs you right now."

Item	What it means
Links that disappeared (red)	Another website used to link to you and the link is now gone.
Links to you that land on a dead page (red)	Someone links to a page of yours that no longer works. Fix the page or redirect it, and you keep the benefit of the link.
Dead pages your website links to (red)	Your own pages link to addresses that no longer work, counted once per dead address.
Pages nothing links to (amber)	Pages none of your other pages link to, so visitors and Google struggle to find them.
Mentions without a link (amber)	Pages that name you but do not link to you. An easy link to ask for.
Prospects to follow up	Prospects still open whose follow-up date is today or earlier, or has not been set.
Links never checked	Links nobody has opened yet, so their status is unknown.

Backlinks tab

Every link to your website that SoftSolz knows about, and whether it still works.

Card	What it means
Live	Links we opened and found.
Referring domains	How many different websites link to you. This matters more than the number of links.
Found this month	Links first reported since the 1st. Imported links that came without a date are left out, so an import never looks like a sudden jump.
Lost this month	Links found gone since the 1st.
Not checked	Links nobody has opened yet.

Under the cards, a "Known from" line counts where the links came from. Filter by searching an address or link text, by Status, or by View (All links, Disavowed only, Landing on a dead page). Problems only keeps links that are lost, could not be reached, sit on a page Google is told to ignore (noindex), land on a dead page of yours, or are nofollow.

Check 25 links opens the 25 links checked longest ago, skipping any checked in the last day. Everything else is checked overnight.

Column	What it means
Linking page	The page on the other website, with its domain.
Link text	The clickable words of the link. "Not recorded" when we do not know them yet.
Links to	The page on your website it points at.
Link health	Small badges, explained in the next table. With no badges it shows when the link was last checked, or "Not checked".
Status	Live: we opened the page and found the link. Lost: the page opened but the link was gone. Not checked. Could not reach: the page gave an error, did not answer, or was not a web page. A Disavowed badge sits beside the status for links you asked Google to ignore.
Known from	Where we learned about it: Search Console, Bing, Added by you, From a prospect, From a mention, Found by our crawler, or Checked by us.
First reported	The earliest date any source reported the link, or the day it was added.
Actions	Open the linking page, Check now, Disavow or Keep, and Remove (asks first).

Link health badge	What it means
Followed (green) or Nofollow	Followed links pass trust to your website. Nofollow links still bring visitors, but pass little trust.
Sponsored or User content	The linking website marked it as paid, or as written by its visitors (a comment or forum post).
In content (green), or Navigation, Header, Sidebar, Footer	Where on their page the link sits. A link inside the text counts for most.
Page is noindex (red)	The linking page tells Google to leave it out of results, so the link is worth little.
Your page 404 (red), or another error number	The page of yours it points at is broken.
Redirects (amber)	Your page sends visitors on to a different page. A difference of only "www" or a slash at the end does not count.
N links out (amber)	The linking page links to 100 or more other websites, so each link counts for little.

How a check works: SoftSolz opens the linking page and looks for a link to your page. It ignores "www" and a slash at the end when comparing addresses. Every night, each website gets up to 200 links checked, oldest check first, skipping disavowed links. You are notified when a link goes live or goes missing.

The cards under the list

Card	What it means
Anchor text	What the clickable words of your links say, across links that are not lost and have recorded text. Your brand: your name or domain. Exact keyword: exactly one of your tracked searches. Related wording: shares a word with one. Generic: "click here", "read more" and similar. Also Bare address, Image link, No text and Other. A warning appears when more than 30% of at least 10 links use an exact tracked search, which can look unnatural to Google.
Links found and lost	A chart of the last 12 months: links first reported each month, and links found gone. Undated imports are left out.
Top linking websites	The 10 websites with the most links to you, with how many are live and followed. Click one to search for its links.

Importing a links file

Choose where the file came from: Google Search Console or Bing Webmaster Tools. In Search Console, open the Links report and export your external links.
Upload the CSV file (up to 5 MB; only the first 20,000 rows are read, and a note says so).
SoftSolz works out which column is which. If it cannot find the column of linking pages, it asks you. You can always press Change which column is which and mark each column as the page that links to you, the page on your website, the link text, the date first seen, or skip.
If the file has no column for your page (the Search Console export for one linking website does not), choose which page on your website these links point to. The home page is the default.
A preview shows how many rows are links to this website, why any others are left out, and a few sample rows. Press Import.

Your plan sets how many links you can track.

Prospects tab

Websites you would like a link from, and where you are with each one.

Card	What it means
Not contacted, Contacted, Replied, Live	How many prospects are at each stage.

Add a prospect records a new one. Add N to an Outreach contact book copies the open prospects that have an email address into a contact book called "Link prospects" plus your website name, ready for an Outreach email campaign. It needs Outreach and permission to manage contact books, and it does not change the prospects' status.

Column	What it means
Page you want a link from	The page on their website.
Should point at	The page on your website you would like them to link to.
Suggested wording	The link text you would like.
Status	Not contacted, Contacted, Replied (green), Link is live (green), Link went (red: they linked, then removed it), or Said no.
Owner	The team member looking after it.
Follow up	The date to chase them next.
Actions	Edit (clicking the row does the same). Check now opens their page: "The link is there" marks it live and starts tracking the link; "No link on that page yet"; "The link has gone"; or "Could not open the page". Remind me creates a task for you, due on the follow-up date (needs Tasks). Remove asks first.

Internal links tab

How your own pages link to each other, found by reading your website.

Reading your website

The card at the top shows the status of the latest read: Waiting to start, Reading your website (with a progress bar), Done, Did not finish (with the reason in plain words), or Stopped. While a read runs, the counts from the last finished read stay on screen. Press Read my website to start, or Stop.

Rule	What it means
How many pages	500 by default, or the number you set (25 to 10,000), within your plan's limit. On the free plan a read uses what is left of 50 pages a month.
How long	Up to 15 minutes.
How politely	At least one second between pages, longer if your website asks for it, and it obeys your robots.txt file.
Where it starts	Your home page, your sitemaps, and the pages Google shows in results.
What it skips	Files such as images, PDFs, stylesheets and fonts.

A read fills more than this tab: On page, AI search readiness, "Covered" on Content, and the Technical comparison all come from it.

What the tab shows

Part	What it means
Pages read, Internal links, Links out, Pages set to noindex	The totals from the last read. Links out are links to other websites. Noindex pages tell Google to leave them out of results.
Links that lead nowhere	Addresses your pages link to that answer with an error, and which pages link to each one. Fix or remove the links.
Pages nothing links to	Working pages (not the home page, not noindex, not redirected) that no other page links to. Link to them from a related page.
Pages buried deep	Pages 4 or more clicks from your home page. Bring the important ones closer.
Pages linked only with filler wording	Pages whose links from your own site all say things like "read more". Use words that describe the page.

If a read stopped at the page limit, a note says so and offers Raise the limit (and Upgrade for more pages when your plan is what capped it). "Pages nothing links to" is then shown as unconfirmed, because the unread pages might link to them. If it ran out of time, the note says that instead.

Mentions tab

Pages on other websites that name you but do not link to you. Asking them to add a link is one of the easiest links to get.

The card at the top shows how many pages name you without linking, when SoftSolz last searched, how many already link, and how many you ignored. Find mentions searches the web for your brand phrases (up to 5, set in Settings, or your website name and address if none are set). It can run once every 6 hours and opens up to 25 found pages to confirm your name is really there.

Column	What it means
Page that mentions you	The page that names you.
What it says	The words around your name.
Matched	The phrase that was found, and any of your tracked searches it also contains.
Links to you	Whether the page already links to you. It updates on the next search if they add or remove a link.
Found	When it was found.
Actions	Open, Chase it (turns it into a prospect), Ignore, Show again.

Filter by status (Not linked, Chasing, Linked, Ignored), by when it was found, or by tracked search.

Link settings

Setting	What it means
Read my website automatically	Only when I ask, Every week, or Every month. Links are checked every night whatever you choose here.
What people call you	Up to 5 names or phrases used to find mentions, such as your business name.
How many pages to read	Leave it blank for 500, or your plan's limit if that is lower.
Connect Bing Webmaster Tools	Paste a Bing API key (or reuse a saved one), pick your website in Bing, and press Use this website. Sync now brings in Bing's list of links; Disconnect asks first. The Bing website must be the same website.

Code

What it is for: checking your website's code in GitHub for search problems, and preparing the fixes as a pull request your developer can review. Nothing changes on your website until someone accepts that pull request in GitHub.

Getting started

Connect GitHub (needs permission to manage connections; others see a note to ask someone who has it).
Choose repository: the code of this website.
Press Run audit.

With more than one repository, each one has its own tab. Add repository connects another.

The repository card

Part	What it means
Summary	"N to fix, M passing", "Last audit did not finish", or "Not audited yet".
Badges	Who can see it, the branch, the kind of website code (framework), and the score.
Score	The share of checks passed, where an Important check counts 5, Worth fixing 3 and Minor 1. Green from 75%, amber from 45%, red below.
Run audit / Re-run	Reads the code and checks it. The card refreshes by itself while it runs. An audit stuck for more than 30 minutes is marked "This audit stopped before it finished. Run it again."
Sharing and Remove	Only the member who connected the repository, or a super admin. Remove asks first.

Opening the card

Part	What it means
Score, Needs attention, Passing, Pages read	The totals from the latest audit. A note appears when a very large repository was only partly read.
Missing across the whole site	Problems that affect every page, each with how serious it is (Important, Worth fixing, Minor), its area and the fix. Areas: Search basics, Page structure, Being found, AI and rich results, Social sharing, Content depth, Accessibility, Measurement, Trust signals.
Already right	The checks your code passes.
Page by page	Each page with problems, most valuable first. It shows how many important issues it has, its Google figures (impressions, clicks, position) for the month of your latest report, and an estimate of the extra clicks a month fixing it could bring. "No search data" means Google has no figures for that page.

Preparing the fixes

Press Prepare changes (needs the permission to apply code changes and a finished audit). SoftSolz writes the changes, which uses AI credits. If it fails, the card says why in plain words and offers Try again.
Look through the list: each change is marked New file or Edit. Press Preview to see it, and untick Include to leave one out. A badge shows whether SoftSolz or your connected AI app wrote them.
Press Send N as a pull request (asks first). The card then offers Open pull request in GitHub, and Prepare a fresh set for later.

Discard throws a prepared set away (asks first).

Settings

What it is for: the accounts SEO Intelligence reads from. Google Search Console provides your search data. GitHub provides your website's code for the Code page, and receives only the pull requests you choose to send.

Column	What it means
Account	The connected Google or GitHub account.
Who can use it	Only me, Whole team, or Specific people.
Status	Connected, or Needs reconnecting with the reason (for example, a permission was unticked, or access was removed in the account).
Connected	When it was first connected.
Actions	Sharing, Reconnect (when needed), and Disconnect, which asks first and tells you how many websites use the account.

After disconnecting and reconnecting a Google account, open each website that used it and choose Change Search Console property once, so it points at the reconnected account.

Developer

What it is for: connecting your own tools to SEO Intelligence: API keys with SEO permissions, webhooks that notify your systems when something happens (a report finished, a link was lost, a read of your website finished), and a link to the full integration guide on the developer site. To connect Claude, ChatGPT or another AI assistant, see Connect an AI assistant.

Who can change what

Permissions are set per role under Members & Access → Roles. Managers get most SEO permissions by default and plain members can look but not change anything. The full list is in the SEO guide.

On top of permissions, a few settings belong to the person who added the website: its sharing, its competitors, its experiments and what counts as a result. Only that person or a super admin can change them.