Funnels

Name the pages someone passes through on the way to buying, and see how many make it to each one. The point is finding the step that loses people.

Overview

Funnels gives you:

• An ordered list of steps, each matching a page on your site.
• A count of how many people reached each step.
• The step where you lose the most people, named for you.
• Where those visitors came from, including the campaign that sent them.

Build a funnel

Open Funnels and choose New funnel. Add a step per page, in the order people visit them - typically a landing page, an offer page, a checkout and a thank-you page.

Mark one step as the goal. That is the one your conversion rate is measured against. It is usually the last step, but it does not have to be: if signing up matters more to you than the upsell that follows, mark the signup.

Matching pages

Each step matches a page one of three ways:

• Page address is - the default. Matches /pricing regardless of the domain and regardless of any tracking tags on the end. An ad click landing on /pricing?utm_source=facebook still counts. This is what you want almost every time.
• Full web address is - the whole address, character for character. Use it when only one exact page counts.
• Web address contains - matches anywhere in the address. Useful for a checkout that spreads over several pages like /checkout/step-1 and /checkout/step-2.

Put it on your site

Generate a public key for Funnels on the service's Developer page, then add one line to every page you want counted:

<script src="https://app.softsolz.uk/softsolz-funnel.js"
        data-public-key="pk_live_..."></script>

The key only works on the web addresses you list when you create it, so a copied key is useless on someone else's site.

If your site is a single-page app that changes the address without reloading, it is handled - the script notices and counts the new page.

Reading the results

The funnel shows how many people started, how many reached the goal, and the percentage that made it all the way. Each step shows its own count and what share of the starters got that far.

Above the bars we name the step that loses the most people - "Most people stop after Landing" - because that is the one worth fixing first.

If a later step shows more people than the one before, that is not a mistake. It means some visitors are arriving there directly, usually from a link that skips your landing page, and the funnel says so rather than hiding it.

What is stored

A visitor is counted once per step, no matter how many times they reload. We store the page address, where they came from and the campaign tags on the link. We do not store an IP address, and there is no advertising cookie.

Funnel data is kept for just over a year and then removed automatically.